Email marketing is a vibrant and powerful way to connect with people and is a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your favourite companies. That’s why email marketing works best when personalised.
With email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value.
Emails can be designed and tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, victories and event announcements – this list is virtually endless. With 2.5 billion users, email isn’t going anywhere!
Following the distribution of each e-mail campaign, I provide clients with a full analytical breakdown to help you with identifying the potential for successful forthcoming promotions.
If you require any assistance with the creation of upcoming email campaigns or even developing your database from scratch, Get in touch today and I will provide you with some further information on how I can help.